TRNSD Sound x HYPE Present Session 004 – BASMNT

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For the month of June, TRNSD SOUND x HYPE MAGAZINE Sessions will be doing a 2 hour special. Kicking off the first hour will be resident DJ, BASMNT.

Listen Below:

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Khanyisile Dube, aka BASMNT (pronounced Bassment) is also the owner and creative director of the Joburg based streetwear brand TRNSD, created the sound division to provide a platform for South African DJs and Producers who he feels are on the same wavelength as his brand, “As in, if the type of music they play or produce had to be visually represented, you would see our shit.”

“I started DJing at the beginning of 2016, I felt like sharing the music I listen to and the vibes I go through when I design clothes or just fucking around on Photoshop, getting a glimpse of being in a space of what inspires me sonically as I conjure up concepts and ideas for my brand.”

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Twitter : @khanyiidube

Instagram : @khanyiidube

Mixcloud : www.mixcloud.com/basmnt

Bookings/Inquires : bookings@trnsd.co.za

 

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TRNSD SOUND x HYPE Present Session 003 – Bo’s Hub

TRNSD SOUND x HYPE

For our 3rd installment we feature the Cape Town based eclectic Producer/DJ Bonolo Thomas AKA Bo’s Hub. Listen to her exclusive mix below.

 

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I recently heard the Under Pressure Sundays season finale which was released this past week. Please give us the lowdown on how the dope idea came about and are you going to continue with it or is this really the end?

So Under Pressure Sundays came about very spontaneously. My very good friend DrugFreeSports and myself started the page, with the help of Justice Machaba, Lazy Ent and Dada Shiva, as a means of channeling our experimental musical ideas. The Under Pressure Sundays page was just a simple outlet and the weekly Sundays element added to the “under pressure” type vibe we had imagined. The consistency of our weekly drops gave the experiment momentum and it literally just grew from there. Today I’d say Under Pressure Sundays is a safe space open to musicians and producers who would like to share their perspective of music.

It is definitely not the end, it’s quite the opposite actually. Under Pressure Sunday’s is structured seasonally, so this finale tape is just the end of this season. There should be more stuff coming your way in a few months or so. It’s also quite difficult to cope with the weekly time constraint so breaks are necessary.

Of course, okay that’s good news! I wanted to know in your experiences, what are some of the challenges that still have to be overcome in such a male dominated industry? Although we now have platforms like Pussy Party and Girls Just Wanna Have Fun that promote and cater for femme DJs.

I absolutely love these platforms that are surfacing in and around our spaces that cater to female talent like myself. What’s so amazing (but not surprising) is that fact that the general vibe at Pussy Party (for example) is the actual vibe. Like, nothing beats those organic energies, which says a lot about the trajectory of where the industry is headed. There are so many dope huns killing it out here, stressing about the male dominance aspect of this stuff (I feel) will hinder my vision and growth as an artist.

In your opinion, what’s the difference between the Cape Town and Joburg music scene?

In terms of the eclectic nature of the scene in both areas, I’d say they’re pretty much the same to be honest. I think Cape Town is more exciting because of the variety of spaces we have as options. It’s almost like a musical treasure hunt. You can stumble across a cool, low-key, live band acoustic spot on a strange day. A place you have never heard of and they’re playing your favourite type of music there. In Joburg you have “go-to” spots you go to in order to access these vibes. Certain places are known for certain vibes and that is how it is, unless you come across pop up festivals that creep up here and there (which we need more of).

A little get to knows:

–  Music to get high to…

Anything by Vibe Music Collective, James Blake (Pembroke/CMYK stuffs) and definitely a lot of other tracks. This question isn’t fair lol

–  Favourite piece of tech…

I’m assuming you mean technology? lols uhm… my laptop.

–  Music to play at the afterparty when it’s 6am and the sun is beginning to rise…

It depends what type of party I come from. I usually continue the previous vibe. So if we were at WeHouseSundays for example, I’d play a young deep house playlist.

–  Favourite hangout spot…

Anywhere in Obz and Woodstock (Cape Town). Kitcheners in Joburg AF. I’m more of a chill session girl or cooler box outdoorsy vibes wherever.

–  A Musician/DJ you’d want to collaborate with…

Hlasko, Linafornia, P.U.D.G.E, Steve Lacy and Frank Ocean. I want to learn from DJ Premier. I’d also love to DJ alongside someone like Hannah Faith. She attracts a very good aura and vibe. That Pussy Party type energy. Lol I know I’m reaching…

Artwork By - @kamo.wasabi

Artwork By: @Kemo.wasabi for Under Pressure Sundays

 

 

TRNSD Sound x HYPE Presents Session 002 – DJ Doowap

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The unicorn of South Africa’s entertainment industry oozed an undeniable magic through her finger tips unto the decks which opened a new sphere for her. She catapulted from being a DJ to adding on radio presenter, TV presenter, and brand ambassador for many really cool brands and all round conceptual artist to her repertoire.

We talk to DJ Doowap about her journey in the industry and get a feel of this unequaled being. 

Who or what influenced you to start DJing and do they still play a role in your life today now that you’ve branched out into different fields in the entertainment industry?

I started DJing for some guap, whilst I was studying Sound Engineering at ASE. Little did I know that YFM would scout me at my first gig and help me make DJing a successful career. I give credit to Incredible, my DJ coach, who introduced me to the craft. He’s thankfully always around for questions.

You’ve now taken a broad-based approach to your recent sets, what has driven you in the direction of playing a fusion of genres like Grime, Kwaito and Hip Hop opposed to what you were originally known for, Dubstep?

I am glad you have done your research and are asking me relevant questions. I think music nowadays is breaking down all barriers of “genre”. My number one focus is to dabble in BASS. I am attracted to a wide range of musical styles but it always has to have that BASS undertone to raise the vibrations.

Many people struggle to fully embrace their style for the fear of what the next person might say, how did you boldly step more into who Doowap is today style wise? What was the journey like for you?

The journey of Doowap is continuous, natural and beautiful. I decided to fully embrace myself and life in 2012. My prime focus is to listen to myself, as well as the messages from Allah and my guardian angels. I am on a quest to discover my authentic identity, so as I peel the layers, my style changes in both fashion and music.

Have there been instances of ‘dream’ gigs passing you by because your external appearance was more than what the promoters could handle or have you rather had a more positive response to your image? Also, has being in the industry made it easier or difficult to stay true to your personal style?

I am sure there have been many instances that I have lost out on gigs to conservative promoters or brands but none that are memorable. I have been breaking down barriers with my image and music since I entered the game and I think I get a lot of respect for knowing my lane and being proud of my authenticity. I stay inspiring your favorite celebrities. The industry hasn’t had an effect on my personal style. The appreciation I receive on the daily is reassurance that I should continue to listen within for inspiration.

From having your own show on one of South Africa’s biggest radio stations to presenting a fresh new TV series about the “culture,” explain how the transition has been for you?

The various domains I have been dabbling in lately are ridiculously different. A whole new learning system has to be applied for each one. With radio there’s no need too be expressive with you body language but your voice must project the message. Whereas with TV it’s all about bringing your crazy energetic side out, with huge forms of expression. Live Mixing is when I am in my element. When I get to DJ my favourite tunes and put people in a happy trance I feel the most liberated. TV is a lot more nerve wracking and demands more effort from me than anything else I have ever done.

In Taste Makers, you guys showcase young creatives in South Africa’s street culture. What do you personally think of our local street culture and its growth over the years?

I am forever inspired by the young local street culture and it’s creatives. It is this rich South African culture of ours that pushes me everyday to take risks and better myself to be able to share our stories with the rest of the world. We have so much to offer as our youth are driven, unapologetic and risk takers. We drink from a fountain of eternal inspiration and have so much to offer in art,music, fashion and visual art.

We as South Africans are ever-growing and will finally truly be unlocked when internet is uncapped for everybody. Our melting pot of powerful cultures have created diverse, daring and rebellious youth that will take our street culture to next levels. The more I travel the more I appreciate where I come from, because I know we are the source.

You’ve had the opportunity to travel and spread your waves in different countries, being exposed to their street cultures and sounds. In which city did you most enjoy playing at and which was the worst, with reasoning?

A: Berlin has been my favourite, as I am never limited and the crowd is always open to experiencing new sounds. The city is full of magic that allows you to discover your powers and who you truly are. The only downside to the city, is there is no money for creatives as there is always someone willing to do it for cheaper.

The worst city was definitely Munich; People there are so stiff and stuck in a boxed routine with zero emotion. They have the money but no freedom. It was so hard to get through to them and have them enjoy a dance.

I’m sure you’ve been hounded about this but we need to know are you planning on producing/releasing any of your own music any time soon.

I wonder why I get hounded by this question all the time? I am doing so many different things and seeing how far I can stretch myself. Making awesome music is definitely something I am focusing on. Only confirmation I can give is Doowap will definitely drop music in 2017.

Favourite sneaker brand:  NIKE

Favourite album of all time:  Salt n Pepa – Very Necessary

Favourite piece of tech:  My Traktor Controller

Most favourite venue to chill at:  My Parents new slick Karaoke spot called Phaze – Corner Jan Smuts and Republic

If you ever got the chance to collaborate with any musician/DJ, who would it be: There are so many incredible women blowing my mind at the moment! Either FKA Twigs or Abra because they both have the EYE for music, fashion and visuals.

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Where can one get hold of you in terms of social media and for bookings?

Bookings info@djdoowap.com

Instagram: @djdoowap

Twitter: @dj_doowap

Facebook: DJ Doowap

TRNSD x HYPE_DOOWAP

For our second guest mix, DJ Doowap hooked us up with an exclusive 55min wavy session. She tells us she actually decided to call the mix ‘Moon Waves‘ as it was developed over the period of the Pink Super Moon.

Listen to the mix below.

 

Written By: Thando Nkwane

Night In The Garden – Fashion & Art Exhibition

Night In The Garden is at it again, but this time featuring online magazine Jo-Brizzler and with the edition of a few new exhibitors who will be exhibiting at this year’s highly anticipated Fashion and Art exhibition. Join the proudly NITG team and exhibitors on the 18th of March 2017 at Poolside, Maboneng, as they will be bringing you another inventive exhibition of Johannesburg finest up and coming, yet respected, loved and celebrated fashion brands and visual artists.

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Last year’s exhibition was a success and this year it’s set to be no different, as the exhibition will forever remain a creative blend of innovative fashion and art brought together by cocktails and music. Night In The Garden which aims to promote and support Johannesburg’s best up and coming fashion brands and visual artists will keep to the same, yet innovative blue print of a refreshing, interactive and creative space which allows the artists to interact with their followers and network with a potentially new untapped market.

With this year’s theme being Hydration you can expect to see a sensational space as the theme will be interpreted by both exhibitors and the NITG team. This also gave some room for experimenting with the Lookbook and the team cannot wait to share it with you. The lookbook which will be released closer to the day of the exhibition will be a sneak peek into what you can expect as well as who you can expect to see exhibiting, from the talented Lorenzo Plaatjies and Alternative Visuals, all the way to the valued Uniconz and Embedded.

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Tickets will b e sold at the door for just R70 and for all the latest updates follow them on their social media platforms:

  • Instagram: nightinthegarden
  • Twitter: @NITG_Exhibition
  • Facebook: @NITGexhibition.

 

Lessons Learned Capsule

TRNSD (pronounced Trendscend) have released their new capsule collection titled “Lessons Learned.” The concept stems from their past and present experiences in the South African fashion and entertainment industry since starting out in 2013. ‘Lessons Learned’ will be a moving concept and will be running throughout the entire 2017.  Below is the Lookbook released with the capsule and is now available online (worldwide shipping).

 

Photography: Lwazi Mcongwane (@justlwazi)

Layout: Khanyisile Dube (@khanyiidube)

Model: Jenyo Johnson (@adiolagos), Matshepo Mnisi (@matshepho_theduchess1)

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Sound Direction

  1. ScienZe ft J’Von – Georgia state
  2. J’Von feat. Froyo Ma – The Escape From The Evil Queen
  3. SABA – GPS
  4. Skitz – FunGumSong
  5. Solve the problem – Space Jum

A quote I saw a few days ago on Twitter said “Hip hop was never the same when the beat became more important than the lyrics.” Which is a valid statement as we have seen the trap scene booming. Don’t mind that pun as it reflects if you want to “make it” or stand out a hit is needed to give you the attention. Problem is whether you dilute your standard of raps to fit into and be accepted. Not all rappers are standing for that and still believe in the individualism that is hip hop. That defines their music, an extension of themselves rather an extension of what people want. Then will keep jumping on to who is hot after a month or so. Music, especially rap with the magnitude it holds needs to be timeless if not that at least a genre we can always reflect back to. The rappers chosen have their own style as well approach to the genre. And fit into the ideal that current trends or styles don’t always have to be followed to stand out.

  1. Rayvn Lenae – Venezuela trains
  2. Arima Ederra – Crystal blue
  3. Peyton – Unforgettable
  4. V__ – somebody
  5. iindirhe – *rehab taxi trips*

Guys of the new school general of R&B have kind of defined their own sound. One which has been particularly come to definition is Trap soul. Don’t know what Trap soul is? Picture a classic Usher song, talking about him in the rain this time all while being able to do the dab. This genre has been led by the likes of PND, Tory Lanez and Bryson Tiller. Making you wonder if there is still much room for any female artists to fit into this genre. As we all know Women tend to have that bit much soul than me. Now, now I’m not comparing but facts can’t be dismissed. With the new school for ladies they usually still keep to the winning formula. KEEP THE DAM SOUL, with an exception to a few who have become brave enough to expand what R&B for women is. This takes on a different kind of beat selection range. These beats would easily suit rappers yet these girls are still able to capture a person. Put them in their feels, all at the same time not moving away from the title of R&B. There hasn’t been a definition to describe it as yet, it’s probably labelling it as alternative is the safest thing to do. So what Alternative soul? I don’t know, as music is always progressing and so should the artists.   These new age singers are certainly not putting themselves into a box. Maybe we should also open ourselves to what we are being presented with.

  1. Montell2099 – baebae
  2. Monte Booker – New Chapter.
  3. PYRMDPLAZA – Drowning
  4. Mulherin – Take Two.
  5. Sam Gellaitry – Childhood.

The unsung heroes of most of songs but hardly ever get the credit they deserve. Except for a prod by. At the end of a song and it mostly ends there. Unless you are a house-hold do people hardly care who produced the beat. There will always be those people who go “oh my sack this beat is crazy, who is this who is this” get the artists name and leave it at that. Also it never helped when searching for a producer on Soundcloud you wouldn’t find any body of work. Excluding the instrumentals from your favourite song there was no diversity. This changed when producers saw how much people actually would be keen to hearing their beats alone. Beat tapes became serious notions where you had to be making one for your fans. Ta-ku, Sango did well by breaking through this certain kind of sound. The catch was not be to be repetitive in what you have made, as people would not have that great of an interest over something that wouldn’t move them. There is no lyrics so something surely has to give, oh and how the selected producers give.

By: Thube Nkutha

 

 

TRNSD SOUND x STRWRD PRESENT BASSMENT SESSIONS

TRNSD Sound has come together with South African lifestyle and entertainment blog TheStreetWordIz  to present bi-weekly mixes by our very own DJ BASMNT titled ‘Bassment Sessions’ which are made available to the public for streaming or free download. It’s in the name, so expect an eclectic, underground and raw music, not really common in the South African club scenes but that what we’re trying to change.

Download/Stream: Bassment Session 02

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Tracklist

  • 2 Chainz – Flexin’ On My Baby Mama
  • Future – Thought It Was A Drought
  • Travi$ Scott – Uptown (Ft. A$AP Ferg)
  • Bryston Tiller – 502 Come Up
  • Pusha T – King Push
  • Father – Fake AF
  • Nasty C – Bamm Bamm
  • Chinx  – Hitta
  • Young Thug – With That
  • Future – March Madness
  • Emtee – Roll Up
  • 2 Chainz – Watch Out
  • Priddy Ugly – My Swing
  • PARTYNEXTDOOR – Wild Bitches
  • Meek Mill – Jump Out The Face (Ft. Future)
  • Travi$ Scott – Basement Freestyle
  • Young Thug – Pull Up On A Kid (Feat. Yak Gotti)
  • Anatii – Jump (Ft. Cassper Nyovest & Nasty C)

TRNSD For PUMA

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TRNSD ‘Youth In Revolt’ Summer ’16 Lookbook – Footwear by Puma  (South Africa)

TRNSD AW ’15 Capsule Launch @ Dip St Store.

On Friday evening of the 26th, the team here at TRNSD decided to host a small invite only gathering of creatives at the Dip St Store in Braamfontein. The cause of this event was to launch our latest capsule collection entitled “Water Flowing in the Sand.”

“Water Flowing in the Sand” is a concept that is a personification of we (the founders) are. The ‘water’ represents our ideas, concepts and products in their purest form and the ‘sand’ represent us as we don’t actually have any formal education or background in fashion.

Therefore, ‘Water Flowing in the Sand’ is a literal representation of our ideas manifesting themselves from their ‘rough’ selves.

The launch saw some notable people within the industry gracing us with their presence as well other notable blogs and media.

Thank you to all that came through to check us out and we are hoping that this is the first of many to come.Special thanks to Red Bull and The Specialists.

The collection will be available at Dip St Store (and other select retailers nationwide) from this week onwards. Do go through sometime and check us out.

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The OG ‘Father of The Youth’

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“Dream as if you’ll live forever. Live as if you’ll die today.” – James Dean

TRNSD Execution Sale

Sale

SALE: 40% OFF TRNSD Lightweight Reflector Bombers whilst stocks last. Available for purchase on our web store, we ship worldwide (Free delivery for South Africa ONLY)

Also available at DipStreet Store; 33 De Kort Street, Braamfontein, Johannesburg, Gauteng, South Africa